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<title>nystrom MANAGEMENT "partnerships & marketing"</title>
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								<div class="text">Main Page</div>
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										<strong>nystrom MANAGEMENT</strong> is a privately owned sports, entertainment, marketing, and management resource.  We can be a seamless and passionate part of your integrated marketing plans.  Available for concise review and feedback;  both short and long term projects;  ongoing advice and consultancy;  relationship management. 
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											<strong>Bill Nystrom</strong> is an innovative and experienced marketing executive … committed to building brands with positive consumer experiences … and with a passion for building trust and successful long term business relationships. By delivering optimism, leadership, and results from a diverse marketing background;  maintain focus on brand strategy and the big picture; demonstrate commercialization to meet objectives;  cross-functional communication;  team building skills.
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											<strong>Experience:</strong>
											Broad experience in both the wholesale and retail aspects of the consumer packaged goods industry.  Over 35 years of sales, marketing, and management leadership … with iconic brands at the Coca-Cola Company, the Miller Brewing Company, and Pepsico.
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											<strong>Professional Services:</strong> 
											Listening, Strategic Planning, Partnership Management, Contract Negotiations, Marketing Activation, Strategic Alliances, B2B Sponsorship Development, Quality Relationships.
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											<strong>Areas of Expertise:</strong> <br><i>NASCAR:</i> The league;  tracks;  drivers;  teams;  activation;  hospitality.
											<i>Sports Marketing:</i> Past work with NFL teams;  NBA teams;  PGA events;  NCAA Final Four tournaments;  CIAA championships;  colleges and universities.<br>
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											<STRONG>Entertainment Management:</strong>
Gaylord Entertainment;  Grand Ole Opry;  Speed Street;  America’s Junior Miss;  National Infantry Museum;  USO.
<p><STRONG>Brand and Consumer Marketing:</strong> Market-wide packaging programs;  multi-million dollar regional partner promotions;  channel and customer specific initiatives.

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											<strong>The greatest team ever assembled …</strong><br>
											Original idea, concept, and strategy for the Coca-Cola Racing Family
(17 years)

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											<strong>The fusion of sports and entertainment …</strong> <br>
											Bringing the American Idols and Ryan Seacrest to the Coca-Cola 600
(4 years)

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											<strong>The intersection of sports, education, and a healthy active lifestyle …</strong> <br>
									Coca-Cola Family Track Walks
(5 years)

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											<STRONG>Long term commitments …</strong>
Negotiated a ten year contract for the Coca-Cola 600  -  believed to be the first ten year sponsorship commitment in sports history.
(30 years)

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